Sex toy sales hit record high during ban

As you may already know, most of us have been stuck indoors for the past 10 months or so as the COVID-19 coronavirus pandemic continues to cause sporadic breakouts and lockdowns around the globe. Businesses have crashed, markets have collapsed, and everything has gotten really bad.

While the virus has taken a toll on our physical health, the effects of the blockade have also damaged the mental health of the world as we see family and friends suddenly become difficult or non-existent. By June 2020, 40 percent of adults in the United States claim to have poor mental health.

But people seem to have turned to one thing to get them through the pandemic - sex toys

According to Forbes, sex toy company Tracy's Dog, which usually reports on more boring things than that, surveyed 877 adults from around the world. The data has some interesting key takeaways.
62% of respondents said they already own sex toys
57% of respondents who do not currently own sex toys plan to purchase some during quarantine
62% of current sex toy owners said they would use them more frequently during quarantine
Now, there may be an element of self-selection bias here because the company conducting this survey sells sex toys and may have a lot of followers interested in sex toys, but still.

People really like sex toys during isolation.

Surge in Sex Toy Sales

British sex toy chain Ann Summers told Business Insider that their sex toy sales boomed during lockdown, with sales of kinky and high-tech devices such as BDSM rising in 2020 as lockdown rolled out worldwide.

In the UK alone, Ann Summers' sex toy sales doubled in April 2020, with sex toy spending continuing to grow throughout 2020. Interestingly, the retailer claims that people seem to be doing more experimentation and that intercourse is becoming more intimate going on without anything else:.

"The UK has become more volatile and adventurous, with more people spicing up their sex lives by trying BDSM products and anal sex."

Artificial leather paddle sales up 900% in a single week over the previous year
Sales of BDSM spreader bars, ball plugs and nipple clamps are up 400% compared to last year
The exciting G-spot raging bunny was Ann Summers' best-selling sex toy in 2020
Sales of a remote control sex toy jumped 1,100% compared to last year
Ann Summers also said that their best-selling anal toy that year was the "Introduction to Anal Kits," which meant that many customers were stuck in anus for the first time with nothing else to do.

But women aren't the only ones trying out their underwear, as Google data shows that searches for "what is sex?" rose 250% in the UK this year, suggesting that more and more men are becoming interested in the prospect of getting anal pleasure from a female partner wearing a strap-on dildo.

Now, that's what we'd like to see.

According to the New York Times, U.S. sex toy retailer Adam & Eve also saw an increase in sales, albeit an increase. They reported a 30 percent increase in sales of sex toys in March and April compared to the same period last year.

WowTech Group, the company that owns sex toy giants We-Vibe and Womanizer, saw an increase in sales, with sales through April 2020 up 200 percent over the same period last year.

I could provide you with more statistics - but you get the idea. People get bored with isolation and they need something to do, so naturally, you start Googling to find out which vibrator will get you out of all that frustrating stuff.

Unsurprisingly, sex toy sales are up for both singles and partners who want to try something new when they have the time.

Not good news for brick and mortar stores
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While online sales are doing very well, especially as Amazon continues to sell sex toys, even though they have become non-essential, brick and mortar businesses are starting to suffer from lockdowns and online sales.

Apparently, most brick and mortar sex stores were forced to close for a long time, and while many of the brick and mortar stores were smaller, they simply couldn't offer the discounts and low prices of a large company like Amazon or Adam & Eve.

People who run small businesses simply can't get the volume discounts that larger companies get when they order sex toy stock. Plus, when a global epidemic is spreading and people are bored, they may want to choose a super-fast courier and have their items delivered to them quickly.

For better or worse, Amazon's deliveries are likely to be very fast. These smaller companies don't stand a chance.

Sid Azmi, owner of the Brooklyn, New York-based sex store Please, explains.

"The reason people come to us instead of buying from Amazon or a big sex store like Adam and Eve is because we offer in-house education, conversation, time and our advice. It's a personal one-on-one service that we can't promote through online sales."

Shag, another sex store in Brooke, has decided to start listing its sex toys dildo on Amazon in a bid to survive when New York lifts its lockdown due to low attendance.

Samantha Bard, the store's owner, told the New York Times.

"We're hoping this will bring some people back after their first Amazon purchase, and maybe they'll come back to our own online store and buy items through us."

Brick-and-mortar stores continue to struggle financially as the future of the pandemic remains unclear.

Long distance sex toys having their moment
In case you don't know, long-distance sex toys are sex toys that use "remote electronics" to help long-distance partners enjoy each other in real time. This usually means that both partners have a combination of Wi-Fi and Bluetooth signals that run through an app on your smartphone and connect to the sex toy at hand.

Basically, you can control your partner's vibrator from your phone.

Remote sex toys are usually clitoral vibrators, but you can purchase prostate toys, butt plugs, penis masturbation machines, and more. While many companies have dabbled in this type of sex toy, Lovense is the leader in this field, and the Hong Kong sex toy company has been selling remote electronics worldwide since 2009.

As you can imagine, when many long-distance (or even short-distance!) partners suddenly can't see each other for weeks at a time due to isolation, they want to find a way to entertain themselves remotely. Lovense toys like Lush 2, which is also widely used on webcams and sites like OnlyFans, saw a 75 percent increase in sign-ups when quarantine was announced in March 2020.

According to the Los Angeles Times, Lovense reported March 2020 as its second best-selling month to date, behind only the previous Christmas. ManOfMany also listed the Lovense Lush 2 as one of the most popular sex toys people bought during the pandemic, indicating a trend toward this technology that naturally moves away from society.

The company keeps its sales figures close to the chest, but media reports suggest they are doing well.

Lovense also recently attracted headlines from British tabloid The Sun when they added a feature to the Lovense Remote smartphone app that allows for "virtual lock-in mega orgies" where multiple sex toy owners can use their vibrators simultaneously and in sync, sharing in the pleasure of a socially removed orgasm.

You can fit up to 50 people in a group session, which seems like a logistical nightmare if you ask me.

Sex doll sales increase

Bryan Gill, owner of sex doll brand Silicon Wives, told the New York Post that even before the pandemic, the company's sex doll sales were up 25 percent year-over-year, with sales surging in Dallas, New York and Los Angeles and Chicago. With the lockdown set, sales grew even more than before.

Another large sex doll company, Sex Doll Genie, also experienced an influx of additional orders as lockouts began to roll out across the U.S.

Co-founder Janet Stevenson told Forbes that there has actually been an increase in sales from couples (not just individuals) looking to try sex with the dolls during the new shutdown. At the height of the pandemic, orders from couples were up 33 percent.

She explains.

"The traditional stereotype of loners choosing sex dolls as a last resort is completely incorrect. What we are seeing now is that doll use is becoming mainstream, with both men and women keen to bring dolls into the bedroom."

In addition to couples, single men ordering dolls from Sex Doll Genie grew by 51.6 percent from February 2020 to March 2020, with singles apparently isolated from their brand new silicone companion partners.

While these sales spikes aren't as big as some other sex toy companies are seeing, it's important to remember that a decent sex doll can easily make you back hundreds or thousands of dollars. Most of us can't just walk blindly into the economic uncertainty of a global pandemic and just sprinkle on a life-size sex doll.

If you can, that's great.

The Future of Sex Toys After COVID 19

No one knows what will happen in the near future, and despite the slow rollout of the vaccine, COVID-19 continues to disrupt the global economy.

Unless significant financial assistance is provided to brick and mortar stores, these small businesses may soon be a thing of the past as they lose competition with large online retailers.

Still, the data suggests that not only are people buying more sex toys during this pandemic, but they are also starting to experiment more, trying sexual abuse, anal sex and special twists for the first time.

Many analysts predicted that the world would soon enter a new "Roaring Twenties," mimicking the Spanish flu pandemic of the early 1920s and the partying and economic boom that followed World War I. After months of constant lockdown, people are just as desperate to get out, have fun, spend money and enjoy life again as they were back then.

Personally, I'd like to see more sexual exploration as part of the new Roaring 20's, where people find new bonds in isolation and/or itching to get out of the way and get more people in the way as much as possible, in short.

That may be wishful thinking as far as I'm concerned, but let's see.

With the end of the pandemic and a new Roaring 20s coming within the next year or two, maybe the survivors of the COVID-19 crisis will celebrate their freedom with dildos or bondage. Maybe the creators of OnlyFans will be the beat girls of the digital age-arguably already.

If you do enjoy adult products this pandemic season, consider buying from a brick-and-mortar sex store that needs your support.

Large online linear toy retailers are doing just fine.